One Touch Law Provides Big Benefits for Suburb Lawyers
You don’t go into law because you want to spend 20-30 hours a week chasing leads. You go into law for justice; to make an impact and to practice your craft. Lawyers shouldn’t have to spin marketing plates in every direction trying to acquire new leads. The Justice System should operate on a level playing field, yet major metropolitan firms that don’t always serve needs beyond their zip code often dominate the field. Even in larger cities, traffic and competition makes it difficult to find someone in your area. Wherever a lawyer sets up a practice, it can be impossible to unite the right clients and attorneys. However, there is a lot of opportunity for sole proprietors and “outside the city” law firms.
Suburbs and Outside the City, Can Make for Big Opportunities For Lawyers and People Seeking Legal Advice
Author Maria Kefalas points out that there’s a major desertification happening with lawyers in small towns and outskirts of major cities, and although it can create problems for residents, smaller cities like Georgetown, Round Rock or Cedar Park can be excellent breeding grounds for new attorneys. The great migration of lawyers to big cities can have devastating effects on surrounding communities. Kefalas likens the absence of small town/smaller city lawyers to “death by 10,000 cuts.” A lack of lawyers has far-reaching impact on the infrastructure of a city. Without access to attorney services everyday problems like divorces, civil disputes or even criminal defenses cost towns and suburbs tremendously. The cost of bringing in a lawyer from a big city, or even another town is astronomical. The extra spending and lack of resources can take a toll on all aspects of a local economy. To solve this growing issue, lawyers need to learn updated mobile marketing techniques, and clients need to know where to look. In addition, you can have the same caliber of lawyers outside of large cities for a fraction of the billable rates, which is a great benefit in the day in age of “everything is digital.” Meeting face-to-face with a lawyer has become less of a need or want from a consumer who is seeking legal advice.
Mobile Marketing is Table Stakes
According to “The New York Times,” 20 percent of Americans live in small towns and 36 percent live in the suburbs. Yet, lawyers and law firms are predominately located in large cities, and only two percent of sole proprietors or small law practices are located in small towns. According to the American Bar Association, only 57 percent of law school grads have full time jobs as attorneys. Many states, like South Dakota have begun starting programs like Project Rural Practice, designed with incentives to attract new grads to small towns. However, once they get there and attempt to establish themselves, many lawyers fear the amount of extra work they will have to do to “get noticed.”
Too many people struggle to find the right lawyer in major cities, which can make connecting with small-town clients a daunting thought. However, there is limited opportunities for lawyers outside of the big law firms to attractive new clients outside of their “friends and business contacts” network. While larger cities often have mixers or events that attorneys can use to connect, suburbs and small town Texas communities now have One Touch Law. One Touch Law is a mobile app that allows lawyers to connect instantly via video and audio consultation to people seeking immediate legal advice. One Touch Law allows smaller law firms and sole proprietors the ability to zero in on the needs of their area, but also help them acquire worthwhile clients that don’t want to spend mega bucks on mega law firms. One Touch Law takes the stress of finding and connecting with new clients, so lawyers can sit back, relax and focus on doing what they do best– law.
One Touch Law will be available in Austin, TX and surrounding areas in early September.